Website: henrypaker.com
Last Updated: April 2024
This privacy policy explains how Little Wander ("we", "us", or "our") uses the personal data we collect from you when you use our website, henrypaker.com.
We are committed to protecting your privacy. This policy is designed to comply with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018. Unlike many websites, we aim to collect as little personal data as possible.
We do not collect "Personally Identifiable Information" (PII) such as your name, email address, or phone number directly through this website (e.g., via contact forms or user accounts).
However, we do collect certain technical data automatically:
We use the data collected for the following purposes:
Google Analytics (GA4)
We use GA4 to understand how visitors interact with our website. GA4 collects data anonymously to provide reports on website trends. This helps us improve the user experience and content of the site.Remarketing and Advertising
We may use tracking pixels and cookies (such as those from Google Ads or Meta) to provide "remarketing" services. This means that if you visit our website, you may see our advertisements when you visit other websites or social media platforms. These third-party vendors use cookies to serve ads based on your past visits to our website.Under the UK GDPR, we rely on the following lawful bases:
Consent: For the placement of non-essential cookies (Analytics and Marketing cookies).
You can withdraw your consent at any time via our cookie banner or by clearing your browser history (local storage and cookies) for this website.
Legitimate Interests: To monitor and improve our website performance and to grow our business through targeted marketing.
Data collected via Google Analytics is processed by Google. This data may be transferred to, and stored at, a destination outside the UK (for example, in the USA). We ensure that such transfers are protected by appropriate safeguards, such as Standard Contractual Clauses (SCCs) approved for use in the UK.
Under UK law, you have the following rights:
The right to access: You can request copies of your personal data.
The right to erasure: You can request that we erase your personal data, under certain conditions.
The right to object: You have the right to object to our processing of your personal data, particularly for direct marketing.
Given that we do not store names or emails, exercising these rights usually involves clearing your browser cookies or opting out of tracking on page load.
If you have any questions about this privacy policy or the data we hold on you, please contact us using the following email:
marketing@littlewander.co.uk